Posted on July 29 2017
Every year, Miami Swim Week takes place in, well, Miami. Duh. It's a tradeshow of sorts, with multiple events at which designers and brands from across the world come to debut their upcoming lines and products in booths, hotel rooms and the most fabulous of all: fashion shows. And on top of that, thousands of retailers, vendors, buyers, press, influencers and beachwear fanatics gather to observe and fulfill the ultimate retail therapy experience.
Never would we have imagined that just over three years into this business we would be traveling to this mega-amazing and ultra-important event to represent our customers. We have always admired from afar (5,000 miles to be exact) the images of gorgeous models strutting down runways in designer swimwear that we too would be enjoying soon. We've devoured the sneak peaks of trade show and behind the scene images posted online. And now here was our chance to be apart of the action. First. Hand. So thrilling.
You may have noticed that we've been adding some pretty amazing products to our site on top of our already awesome selection. Our ultimate goal with this trip was to seek out the absolute best new goodies to bring to our customers. And in the process we had a pretty unreal experience with friends and beachwear enthusiasts. Our buying team consisted of owners: Theresa "All things black", Sarah "Stripe Lover", and assistants: Kelly "Floral Fanatic" and Joey, "bikinis and body suits". We each had a broad range of likes and a mutual appreciate for lycra and good eats. The perfect travel team.
Like we said, it was so good, we just have to share. You can look forward to the play by play as well as some sneak peaks of our newest fashion faves.